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At Blue Poppy we pride ourselves on our reputation of providing cutting-edge knowledge and a wide range of industry experience, but we hang our hat on customer satisfaction. Above all else, we’re committed to our clients and inspired by their customers.

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2013 McBride Research Laboratories Winter Meeting
Social Media Training Sessions

Thank you for joining us in Atlanta on Jan 28-29th for the Social Media Basics and Advanced Social Media classes! Below you will find the presentations, handouts + bonus guides for you and your team. It was our pleasure to get to know each of you and be your social media guide for the day.

If we can be of more assistance please feel free to reach out to our office with questions. Please contact Jay Gibson, DE Account Manager –  jay [at] bluepoppy-sem.com with inquiries. Remember…

You have to define what you want to get out of social media in order to be successful, but your goal should not be a vast departure from what your brand has always stood for!

Dive in. There are conversations happening all around you.

Class Goals:

  • The importance of social media to the McBride Research Labs (MRL) business strategy and the Design Essentials brand
  • Opportunities for distributors and educators to leverage MRL content
  • Positioning Design Essentials educators as experts in hair care through targeted social media
  • The importance of creating content to engage the customer (B2B) and consumers (B2C)
  • Hands on basics: how to set up an account, post, tag, connect your business with Design Essentials social media outlets, or link your accounts together to have one newsfeed



PDF_imageClass 1 (Mon): Social Media Basics

PDF_imageClass 2 (Tues) Advanced Social Media



PDF_image Twitter Best Practices

PDF_imageIntro to the Top Social Networks


+Bonus Info:

PDF_image360i The Social Marketing Playbook

info An Infographic Guide to Facebook Marketing


About Blue Poppy SEM

Established in 2007 with headquarters in Atlanta, Blue Poppy SEM is one of the city’s most respected independent agencies helping business navigate the new socially engaged Web.

Services include social media strategy and tactical execution, website content creation and management, blog or community engagement, search engine marketing, search optimization (SEO), reputation measurement and monitoring, and educational seminars and workshops.

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